Bake Sale Heroes

Lil Cupcake Girls - Gabriela and Natalia Maestre

Lil Cupcake Girls 3

Gabriela and Natalia started to bake at the age of 3 with their grandmother Doris. Over the years their grandmother always took time and pleasure in creating treats with the girls to share with our family and friends. At the age of 5, Gabriela said she wanted to grow up and be a professional baker and own her own cupcake shops with Natalia. What started as a fun thing to do began to take off simply through word of mouth and the girls began getting cupcake orders and selling their cupcakes for birthday parties, events, baby showers even a wedding. As their mom I began discussing the importance of giving back when the girls were 6 and making a couple of hundred dollars a month from their cupcake sales. Having a business is great and can be fun along with hard work but nothing feels better than doing what you love and being able to help others too.

When the girls read about the No Kid Hungry campaign and how they could help small children just like them they said this is the charity for us. As a family it's an honor to be able to help in any small way and being a part of the No Kid Hungry team is a bigger honor for the girls and our family. 


Gina Reardon

Gina Reardon 2

I’ve been baking since I was 9 years old! I’m a culinary professional, co-owner of a local catering business. I talked to my friends, family and colleagues in the community whom I knew I could convince to join my team and together we started hosting bake sales that would make an impact and help change lives. I bake for No Kid Hungry because I can. I lead this Kansas City Culinary Team because it’s a natural extension of the work I have done in my professional life, planning events, lining up all the requisite players and inviting everyone do their best work for a positive outcome.

I am a mother. I work hard. I have been able to provide for my children, although as former single parent and then as small business owner I have gone through periods of struggle. I can imagine what it would be like for any parent to face not being able to provide enough for his/her children. This is a small thing that we do. But if we stand together, do this together, we can make a difference.   For our children, for our country’s hungry children, the children who are the decision makers of our future.


Erin Crabtrey

Erin Crabtrey 3

I started my first bake sale nine years ago when I saw a commercial on the Food Network about volunteers hosting bake sales in their communities to help end childhood hunger. I looked into it a little more because I've always loved to bake. After visiting the Share Our Strength website and getting more information I recruited my good friend Carmen to see if she would like to help me put together a bake sale. 

We planned our first bake sale in less than a month and recruited our friends and family members to bake for us (in addition to doing our own baking) and held the inaugural Inland Empire Cookie Monsters Great American Bake Sale. The event has grown over the years with increasing support from our friends, family and co-workers and each year we try to outdo the previous year. We love the community involvement of our local businesses in Redlands, CA for donating prizes to our ever popular prize wheel as well as knowing that the end result of our hard work is helping end childhood hunger in our country. The amazing time, talent and generosity of our volunteer bakers astounds me every year to know that everyone is working together to present a fun community event while benefiting children in need. 

Principal McElhaney from Maryland started an innovative breakfast program at his school three years ago with the help of the No Kid Hungry campaign. He is witnessing the effects of kids accessing a healthy breakfast every day.

Through the First Class Breakfast Initiative, Maryland Meals for Achievement and other efforts, the number of kids eating a free or reduced-price school breakfast daily in Maryland increased by more than 30,000 students between 2010 and 2012. More than 130 Maryland schools have moved breakfast out of the cafeteria in order to make it part of the school day, an innovative way to maximize participation among eligible students.

The Arkansas No Kid Hungry campaign is connecting more kids to the summer meals program as part of our strategy to end childhood hunger. Since 2010, the number of summer meals sites across the state has increased from 435 sites to more than 580 sites in 2012. During this time, the number of summer meals served to kids during the summer increased by more than 730,000 – a 41 percent increase.

To learn more about the work being done through No Kid Hungry, visit